Illustration Chapter 9
The Mechanics of Communication
Communications is the process of sending a message through a medium or channel with some effect. The process school aims to differentiate the separate elements and parts of the communication process as whole functions. The purpose and context are also important notions to some commentators. The message needs to be converted into code that is appropriate for the channel being used to transmit it.
Semiotic school concentrates on text on the sings and codes that text is comprised of. The stages of communications are:
you: you have your own style depending on your age, habitat, interests, family group, culture, and education.
message: you need to employ a code which is a system or group of signs governed by a collection of rules shared by sender and audience. Sign=signifier(drawn object)+signified(meaning of drawn object). An icon is a sign that closely resembles the object it is signifying. A symbol is a sign that is culturally agreed upon but has no connection with what it signifies such as a letterform. index is a natural sign which has a physical connection between the sign and what it signifies.
channel/medium: the physical means of directing communication.
The destination: the people who will be decoding the messages: the audience. the code is influenced by the intended recipients of the message.
Communications is the process of sending a message through a medium or channel with some effect. The process school aims to differentiate the separate elements and parts of the communication process as whole functions. The purpose and context are also important notions to some commentators. The message needs to be converted into code that is appropriate for the channel being used to transmit it.
Semiotic school concentrates on text on the sings and codes that text is comprised of. The stages of communications are:
you: you have your own style depending on your age, habitat, interests, family group, culture, and education.
message: you need to employ a code which is a system or group of signs governed by a collection of rules shared by sender and audience. Sign=signifier(drawn object)+signified(meaning of drawn object). An icon is a sign that closely resembles the object it is signifying. A symbol is a sign that is culturally agreed upon but has no connection with what it signifies such as a letterform. index is a natural sign which has a physical connection between the sign and what it signifies.
channel/medium: the physical means of directing communication.
The destination: the people who will be decoding the messages: the audience. the code is influenced by the intended recipients of the message.
Chapter 9 Working as an Illustrator
There is a cycle of work that is generally the status quo for the Illustration cycle of work. It includes prospecting for work, securing a commission, generating roughs, and submitting your final invoice on deadline. The process can happen out of order at times to make the whole cycle more difficult.
One should come up with a business plan, it should be cautious plan that is well thought through. Standard business plans can be found on the internet. Their steps include:
An executive summary: This should be tackled last, it is a summary of your entire business plan and should include the important points from the other parts of the list.
A description of the business opportunity: This is what your business actually does. Copyright is a key right to retain.
Your marketing and sales strategy: Figure out how your chosen market operates and the people you are competing against for work
Your marketing and sales strategy: How to promote yourself though a website, a physical portfolio, promotional materials, or Illustration annuals. How to sell your product through telephone calls, email, posts, face to face meetings, or exhibitions.
Your management team and personnel: learn the pros and cons of having an agent. They will establish a client base but they will take 25-30% on jobs.
Your operations: Figuring out the environment where you will work. Home studios or shared studios
Your financial forecasts: Run from three to five years, it will set yourself targets. It will give you an understanding of the amount of work you will need to take to cover your own expenses. A forecast will usually include a cash-flow statement, profit and loss forecast, and sales forecast.
One should come up with a business plan, it should be cautious plan that is well thought through. Standard business plans can be found on the internet. Their steps include:
An executive summary: This should be tackled last, it is a summary of your entire business plan and should include the important points from the other parts of the list.
A description of the business opportunity: This is what your business actually does. Copyright is a key right to retain.
Your marketing and sales strategy: Figure out how your chosen market operates and the people you are competing against for work
Your marketing and sales strategy: How to promote yourself though a website, a physical portfolio, promotional materials, or Illustration annuals. How to sell your product through telephone calls, email, posts, face to face meetings, or exhibitions.
Your management team and personnel: learn the pros and cons of having an agent. They will establish a client base but they will take 25-30% on jobs.
Your operations: Figuring out the environment where you will work. Home studios or shared studios
Your financial forecasts: Run from three to five years, it will set yourself targets. It will give you an understanding of the amount of work you will need to take to cover your own expenses. A forecast will usually include a cash-flow statement, profit and loss forecast, and sales forecast.
Signified Portrait
Garry Oldman - He is an English actor, filmmaker, musician, and author. He is known for his on screen diversity. He is cited as the best British actor of his generation with 46 years of acting experience. He has been quoted as "The face of versatility", "a Brilliant chameleon", and "an actor's actor".
Garry Oldman
Client: Entertainment Magazine
Message: The diversity and influence of the actor Garry Oldman.
Audience: Magazine readers, Movie watchers, Movie critics.
Purpose: Bring more knowledge and attention to the vast skill and versatillity of actor Garry Oldman.
Specification: Magazine page: 8 3⁄8” x 10 7⁄8”
Timeline: Three weeks
Budget: $1200
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